54 Hamilton Square, Birkenhead, CH41 5AS

About Us

Cheryl’s Story

“Hi, I’m Cheryl White and I founded Apollo Care in 2011 with my mum, Susan after we had both worked in Health and Social Care for many years. During my time working as a Community Nurse and my mum as a Social Care Manager, we realised the need for better home care.  Home Care providers were not offering flexibility or tailoring their services to meet the care needs of each individual service user.

While visiting my patients at their homes, I witnessed first-hand the effects of social isolation on elderly people in my area. I contacted several providers to try and access support for these people and to be honest, no-one seemed to really care as much as I did.

I wanted to do something better than what was being offered! And so I took action and created Apollo Care!

Within just 3 years, Apollo Care became an award-winning care provider and I realised I needed to spread the good work we were doing further. I took the decision to franchise the business to enable more people to receive better care, and for others with the same passion as me to create their own business in the care sector.

Apollo Care continues to grow as demand for our services increases. Each of our offices are owned and managed by people who share our passion for caring and providing a service that supports and enables people to stay in the place where they feel most loved and secure…. HOME.

If care is your passion and you’re interested in becoming an Apollo Care franchisee, take a good look at this website and apply to us for more information.

I hope to speak to you soon!”


Our Mission Statement

“To support franchise managers in delivering a high quality, reliable home care service to vulnerable people living in their own home.”

Why choose Apollo Care?

  • Apollo Care cares!

    We are committed to providing a range of support to our Franchise Managers to enable them to run a successful, outstanding care service to vulnerable people living in their own home.

  • High standards

    As well as complying with the Care Quality Commission standards for care, we set high standards to meet our Investors in People status, as people are at the very core of what we do!

  • Individualised service

    Our policies and procedures, paperwork and care plans all reflect a service that is responsive, individualised and caring.

  • Real support

    Through training, support, personal development and mentorship we will help you to become the best Franchise Manager you can be.

  • Award Winning

    Both Cheryl and the franchise teams have won awards for their entrepreneurship and commitment to care standards.

Award Winning


In 2016 we were honoured to be runner up in the Merseyside Business Woman of the year awards (entrepreneur category).


In 2015 we were delighted to receive an award for outstanding contribution to care.


In 2015 we were awarded Newcomer of The Year in the Wirral Business awards.

What our Franchisees say

Get a FREE Prospectus

Download a free Apollo Care Franchising prospectus and find out more about how you can join our franchising family.