54 Hamilton Square, Birkenhead, CH41 5AS

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The Apollo Story

Hi, my name is Cheryl White and I am the founder and CEO of Apollo Care Franchising Limited. I have worked in the Care profession since I was 14 years old and later went on to train to become a District Nurse. The desire to help people and make a difference has always been with me ever since I can remember.

I was once asked by a follow Nurse “Why do you want to open a care company? There are hundreds out there.” Good Question! After thinking this over the obvious answer was, “Because things need to change”.

Apollo opened its doors to the public in 2011 and quickly became known as a trusted, reliable care provider which was very exciting but left me with another problem. How do I deliver this standard of care to more people who need us? There was only one of me and my team but we needed to expand, and quickly, to keep up with demand. Franchising was the answer.

Franchising Apollo has enabled us to grow without compromising the quality of our service. The brand is now recognised throughout the UK and our franchisees are hand-picked by myself and my team to ensure quality, continuity and passion.

Apollo is a team. A team that believes every person has the right to live their life to their full potential.

Every one of us has individual dreams, goals and passions and Apollo takes them desires and creates a plan to achieve them. Are you ready to begin?

We look forward to hearing from you soon.

Nurse-led Care Franchise - Cheryl White Apollo Care

Why an Apollo Care Franchise?

Apollo Care has its values at the heart of everything we do. But what does that mean and why choose us?


Apollo cares! We care for everybody who comes into contact with the Apollo brand.


We inspire our clients, staff and teams to be the very best version of themselves.


We empower people to take control of their lives and create the life they want to live.


Support comes in many different forms, we have them covered! Nobody is in this alone.

Our Promise

Using the latest technology, evidence-based research and listening to what our clients need,
Apollo will be a leader in person centred, holistic care.

What our Franchisees say…

Ready to start your Apollo Care journey?

Download our FREE Prospectus today!