Do You Have the Right Qualities to Buy a Franchise?

Do You Have the Right Qualities to Buy a Franchise?

You want to be your own boss, manage your own working hours and run your own business from wherever. You’ve got the cheque ready to sign and you’re wondering: “Am I doing the right thing? Is Apollo Care really for me.”

Congratulations on your ability to reflect, for the truth is, it might not be the right thing for everyone.

Sometimes, when we have an opportunity as brilliant as we believe ours to be, we do you a disservice when we show it off.

That’s because we’ve built our business and we are now reaping the incredible rewards. We’ve managed to design and curate our ideal lives around our families and our aspirations.

That’s what we are living now, and we believe you can attain the same level of fulfilment and balance as us.

But you might not be the right fit.

You see it wasn’t always so simple. Indeed, it never is 100% straightforward. We had to work hard for a few years before we could relax and feel secure enough to know our business would be safe without us there 24/7. And we still have our worries, as with any job.

You need to ask yourself honestly, do you have the following five attributes to carry you all the way?


We ask for people who are passionate, motivated and dedicated.

Dedication is a big ask, and the only way you will give your all to a project is if you’re passionate. Your passion feeds your dedication and your motivation is a result of your successes. Often, we wait for motivation to ignite the engine, but that’s the wrong way to look at it.

Because the truth is, you’re not going to be passionate and motivated all the time. Your dedication is your constant and your motivation is part of the reward.

Growth mindset

You may not know all the ins and outs of business. Being able to build a business is a skill you develop by doing it, so crucially, you need a growth mindset.

The opposite is a fixed mindset, which suggests you know what you know, and you can’t possibly learn any more at this stage in the game.

A growth mindset lets you believe you can learn to do anything; you’re not restricted by your age, your number of brain cells, your IQ, your perceived class status, your GCSE results or your genetics. You always have the capacity to improve.

“All our dreams can come true if we have the courage to pursue them.”

Walt Disney

You can think of courage as self-belief and a willingness to put yourself out there, despite any odds.

As a new business person, accept you don’t know everything. Be ready to pick up new skills and study hard.


Sometimes people think that because they have paid a licence fee, their business will take off right away.

No-one is implying that you need to work 24 hours a day, but building a business takes time. There will be a period in your life where you have to dedicate close to 100% of your energy and mental resources to making it a success. Of course, I’m an advocate of balance and good self-care, but you do have to make sacrifices, such as giving up Netflix binging if that is a huge drain on your time.

Buying a franchise licence helps you over many hurdles but it doesn’t absent you from putting in that essential graft. It just means that you have the comfort of knowing it will pay off, whereas if you’re a start-up, you don’t always know where your efforts will lead you.

So be clear that there is no magic key to success, only tried and tested methods that you can choose to follow and implement.

This leads on to my next point:

Drive and commitment

While Apollo can teach you ALL you need to know about running a care business and how to be an outstanding provider, but you must have the work ethic to take your business forward.

Commitment means you’re in for the long haul and you won’t leave at the first sign of trouble. You have to give success a chance and not be drawn away by the shiny new object

A heart for the care business

Care is not something you should go into if you’re only looking to make a fast buck.

In the care business, you are dealing with people’s lives, people who are the most vulnerable in our society, which means offering the best service.

It may seem counterintuitive to business, but there is no room for people who are hard and ruthless. All decisions have to be taken with the right motivation – that is for the people you are serving, not for your bottom line.

Of course, businesses should make a profit, but your primary goal should be because you want to make a positive difference to your community.

You may be surprised to know I have turned people away from this opportunity. Don’t think that all I’m after is your licence fee and then I’ll let anyone join. My time is precious and I’m only going to spend it on people I believe to be as dedicated to Apollo as me.

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Benjamin Franklin

The reputation of Apollo is on the line if I don’t choose wisely who I let on the team.

Besides, if you do come on board, I want you to be sure you will succeed.

If you think you’ve got what it takes to be our next Apollo franchise leader, I’d be delighted to discuss it with you in further detail. Download our prospectus for more information or book a call.

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